LG Signature Kitchen Suite
In 2016, LG created the new luxury kitchen appliance brand, Signature Kitchen Suite. Unlike many of their competitors they didn’t have an established heritage so we needed a way to create credibility right out of the gate. We developed True to Food, a fully integrated campaign that speaks directly to the target’s desire to seek out authentic foods and prepare them in the best ways possible. Leading the way is the True to Food Films docu-series, featuring Mark Bittman, an acclaimed food journalist, podcast host and writer of over 20 books including the best -selling, How to Cook Everything. We follow Mark as he travels across the U.S. talking to the experts who know our food best. From an NYC butcher preaching the whole-animal craft, to a San Diego fisherman focused on the sustainability of both fisheries and a way of life, each episode explores how SKS is proud to play its part as the last step to the table.