LA County Fair
A Fair is kind of a crazy idea: wild rides, deep-fried food, and farm animals all packed into one space. But it works! Has for almost 100 years. We figured it must have taken some kind of genius to come up with a winning formula like that. So to tell the full story of the LA County Fair we brought that genius to life, and called him the FAIRDEVIL. As the story goes, the Fairdevil is the legendary, behind-the-scenes guy making sure the Fair’s delivering thrills on all cylinders. It’s like Evel Knievel and Steve Jobs had a brilliant, badass baby. And now he’s all grown up and dropping a challenge on LA with his signature catchphrase – Dare to Fair! We took him way past the traditional 30-second commercial. We developed an original music track and backed it with an outrageous 360 VR music video, an instructional dance video, and a playful lyric video.