CHOC Children's Hospital
Through our research we found there were a lot of “wives’ tales” about children’s health. We saw this as an opportunity as the experts to set the record straight once and for all with a “Myth VS Truth” message. Our client had been working with the doctors and staff to develop pages and pages of helpful information on their website - a virtual “owner’s manual” for children’s health was just waiting for eager parents to find it. We produced an integrated and far-reaching campaign, from 15-second cinema spots, to rich media online banners, to traditional print ads and outdoor, all leading parents to everything they needed online.